The question on everyone’s mind is… What Next? What happens when venues are able to open up again? Will audiences still hunger for live experiences in the same way? And what can everyone in the events industry do until then to keep from going under? My guest in this episode, Eyal Simko, is owner of The One Up Group, a full service events production company with clients like Sony and Virgin Mobile, and he may have a pulse on this. Eyal and I talked about what opportunities every event creator – both large and small – has for changing their brand experience by incorporating virtual into their strategy and content, and how his company’s new platform Virtual Cr8tive was conceived from helping some of the world’s largest entertainment brands reposition themselves in 2020.